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Your brand. Part 1: What is a brand? | The Marketing Branch | Southeast FL

So you’re a business owner and you’ve been hearing this buzzword, but you’re not totally sure what it means.

"What is a brand?" you ask, "Isn't it my logo?"

No, not exactly.

Your logo is a visual part of your brand, but it is not your brand. Your brand is how you connect. It’s the voice behind your business. It’s what builds trust with your audience, keeps them coming back, and turns them into customers.

Your brand should connect on an emotional level with your target audience.

How do you do this? To start, think about your “why” and communicate that. Consistently. This allows your brand to form emotional connections with your audience and keeps your business top of mind.

Check back next week for part 2 🌲

Want to start working on your brand? We’d love to help. Shoot us an email and let’s chat!

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