5 Reasons to Say No to Pre-made Logos | The Marketing Branch | Sebastian, FL
Updated: Apr 11
Pre-made logo templates sound good at first, right? They're cheap and easy to get. Perfect! No. Not perfect. In fact, you can be doing your brand more harm than good! Hear us out:
01. commitment issues
Buying an inexpensive ready-made logo can show lack of investment and cheapen your brand (eww), AND it can also show lack of commitment in your brand (double eww). We don't want that for you.
If you are committed to your business, show it, and get 👏🏼 behind 👏🏼 your 👏🏼 branding 👏🏼 100%!
02. limited use
As your business grows, you'll find that having your logo in various formats is crucial. Pre-made logos come in very limited formats and can have you missing out on opportunities to market your business to the fullest.
Professionally designed logos should always include a suite of formats so that you can share your brand confidently whenever and wherever your target market is going to see it.
03. bad reputation
Pre-made logo templates can be purchased and used by anyone which means another business with the same brand identity could tarnish your reputation because of their questionable ethics, poor customer service, legal issues, and the like. Yikes!
That's a big nope in our book, and could be avoided by working with a trusted designer to create something unique to your brand.
04. super generic
Your logo is meant to be a visual representation of YOUR brand. Periodt.
The problem with pre-made logo templates is that they're generic in nature. They have to be in order to apply to a wide variety of uses. Hard to have a memorable brand when it looks the same as 30 others, amiright?
05. temporary solution
Purchasing a pre-made logo template may seem like a cost-effective choice at first, especially in the early days of your business. But all it really is, is a quick fix that could cost you more in the long run.
We share because we care, and because we truly believe a logo should be recognizable and authentic. In a time when it's so important for brands to look professional, you can't afford to take the generic route with pre-made logo templates.
That's why we're here! Let's create something truly unique to you and your brand. Contact us today to get started!